Microstock photography allows amateurs, professional photographers and designers to upload their work and sell it to a large diverse market whereas the stock photo market was limited to the professional photographer with a large portfolio of images.

It was very difficult for the beginner, or part-time photographer to break into.

Microstock photography has opened up a whole new buyers market of non/semi professional ‘designers‘ who are building websites, blogs, local newsletters and charity publications etc, who can now afford to purchase low cost (yet often professionally taken) photos or images to illustrate their work.

Full priced stock photos and images were, and still are, out of their price range.

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